Ahead of a big vc funding round, Point Me came to This January with an incredible mvp product — but no name or brand identity. We took the brand through naming and positioning to strategy and brand identity, ultimately designing a brand and website as amazing as the product itself.

Since our work together, Point Me has partnered with American Express and Bilt Rewards, and closed multiple rounds of funding, including a $15m Series B. In 2024, Point Me was named as a Most Innovative Company by Fast Company. And most importantly, they've helped customers redeem billions of points, flying to hundreds of locations.