Roda Rebrand
Roda Rebrand
Car repair from anywhere
Roda RebrandBrand Identity
Car repair can be...a lot. A lot of calling. Driving. Sitting. Waiting. Pacing. Negotiating. Waiting some more. Ubering back and forth. And missing out on things that actually matter. Roda picks up your car, repairs your car, then drops off your car. So you can do pretty much anything else.
The Roda team came to This January for a full rebrand, from naming to visual identity to a launch campaign. The brand captures that magical feeling of using car repair designed for the 21st century.
The Rebrand
Our mission was to build a brand that felt like the antithesis of today’s car repair experience: joyful, youthful and tech-powered.
What Roda Does —
Roda picks up your car, repairs your car, and drops off your car. So you can get on with your life.
The Launch Campaign
Our campaign focused on all the things you can do with the free time not spent worrying about car repair.