Financial advice this effective deserves a campaign to match — Motley Fool Stock Advisor has outperformed the stock market by 5x since 2002. The Motley Fool came to January Third to raise awareness for Stock Advisor and ultimately grow their subscriber base. We created a campaign including a suite of units for OTT like Hulu and YouTube TV, as well as social and digital.

We built a flexible concept framework for narrative storytelling across durations from :06 to :60. The concept illustrated the enormous difference that five times makes through lighthearted, almost surreal scenarios — like having ten kids overnight.