Relay Campaign
Relay Campaign
Financial services awareness campaign
Relay Financial ServicesBrand Awareness Campaign
It's Thursday, 2:18pm. That's when a net-new, wholly unpredictable problem shows up to ruin the rest of your week. And that's running your own small business. Relay is here to make sure that problem is never your business's cash flow.
Relay came to This January looking for a brand awareness campaign that would capture attention and outperform the media budget. We built the "Sneak Attack" campaign to appeal to small business owners everywhere, with a combination of TVC and OOH supported by a larger digital campaign.
The Idea
When you run a small business, there's a financial problem around every corner. Relay is built to solve them.
Campaign photography features exaggerated emotional reactions to various unclear or surprising scenarios, showing that cash flow problems can be hard to see with a traditional business bank.
