Have you ever fallen in love with a vitamin? We hadn't either. Those little bottles can be decidedly inanimate. The modern vitamin category is full of brands with pretty bottles. But they still leave us feeling empty inside.

Where are the hordes of fans clamoring to get their vitamin's autograph? Bidding on rare auctions of their vitamin's signature purple overalls? Clutching a vitamin plushie as they drift off to sleep, dreaming of affordable, accessible wellness?

The supplements category is desperate for a spokes-vitamin. Enter HABBIE.