DC Camera came to This January for a full brand and website redesign to help differentiate them from the competition and showcase all the incredible content that can be made with their best-in-class equipment. The competition uses boring, white backgrounds for their websites and photos, making camera gear feel like an afterthought. Our goal with the rebrand and website design was to show that camera gear and eq is the foundation of any good campaign — and customers should never settle for anything but the best.

We did a brand identity sprint and then fully redesigned their website, from UX to UI as well as front-end and back-end development. And the cherry on top? A new suite of film assets featuring local creators 🎥