Building a DTC jewelry brand. From scratch.

The co-founders of Elsa came to January Third with a challenge — build a brand, from name and strategy to brand identity — for a new DTC jewelry company. A brother-sister duo, Julio and Vanessa have a passion for supporting female entrepreneurs, and wanted to build a jewelry brand to help do just that. From the craftspeople in Portugal who hand make each necklace, to the family-run third party logistics team, Elsa Jewelry is gold that does good.

Our team at January Third developed the entire brand, from name and strategy through brand identity. After brand building was complete, we produced a film and photo shoot to bring the brand to life.