New year’s resolutions are easy to make but hard to keep. Nike has two apps for that.

The holiday season is a tough time to make healthy choices — and an even tougher time to stick to a workout routine. There’s the parade of holiday parties. The hours spent at the airport for just a day spent with your parents. There’s the Amazon shopping, the late-night present wrapping and the eggnog. For most of the country, even the weather conspires to make working out least inviting at just the moment when you need it most.

For our Instagram-first campaign for Nike, we built creative around all of the challenges in December that keep us from being the athletes we want to be in January. Inspired by that simple idea, we wrote, produced and edited an artful and effective suite of (literally dozens) of Instagram Story ads — each just ten seconds long.

Our series of Instagram-first ads do what the best Nike ads always do: they inspire us to believe that we can be our better selves. Our creative showed Nike fans that they can defy odds, the weather and the couch. And beat the holidays in the process. Our rallying cry for a healthier holiday reminded Instagram that we only need 20 minutes to tackle one of 100 different workouts.