Last year, we let them know. This year, everyone knows — Virtually every American uses Short Code daily, and still few actually knew what they were. Last year’s campaign changed that, educating tens of millions about those 6-digit numbers we unknowingly love.

“Obviously”, as the campaign was known, exceeded even our wildest benchmarks with a ROAS of 191x. We rode the momentum into 2023. If last year explained what a Short Code *is*, this year explains what a Short Code *represents*; it draws an unforgettable connection between Short Codes and the feeling they conjure in customers. Senders are verified, the open rate is nearly 100%, and billions of texts are sent with Short Codes every year. Short Codes are, in a word, trustworthy. This would become our campaign linchpin.