Building a brand as ambitious as its investments — Up Partners is the leading venture capital firm investing in multi-dimensional mobility. They invest in technology that's working toward moving people and goods in a more efficient and sustainable way.

The team at Up Partners came to January Third to rebrand both the company and their world-famous conference, the Up Summit. We worked together over the course of ten weeks to build a new brand that would help Up Partners look as groundbreaking and new as the tech they invest in.